Far Rockaway Queens rapper Traum signs a massive distribution deal!

Far Rockaway, Queens rapper Traum’s Masta Mix Records label just recently signed a massive global distribution deal to be distributed by The Orchard, teaming up to further represent and expand Masta Mix’s Hip Hop and “R&B” artists in what will inevitably be a massive year and future for Traum and his talented cohorts.Traum explains, “We are very excited about Masta Mix Records moving forward with the Orchard. Both of our companies have a similar approach to the new music business model; vibrant, focused, enterprising and creative. And we are both fearless, innovative and love music. We’re thrilled to present a wide range of groundbreaking artists from, Traum himself, to DJ GMF. We believe our relationship with The Orchard is the best possible opportunity to bring our vision of real hip hop to the world.” The first release will be a re-issue of “Traum – Mad Dreamz It’s only a Nightmare.”
On March 5, 2012, Billboard reported that IODA and The Orchard were merging, with Sony Music Entertainment serving as a strategic investor in the combined entity. The report suggested that Sony, which already owned 51% of IODA, would accelerate the acquisition of the remainder of the company to complete the deal with the Orchard. The following day, IODA and The Orchard announced an agreement to combine their global digital distribution businesses in a merged company called The Orchard. Sony, which owns 50% of the new venture, has the option to buy the remainder of the merged company at a later date.

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